What is positive reinforcement?
By definition: It refers to the introduction of a desirable or pleasant stimulus
after the desired behavior, making it likely the beheaviour will reoccur. We
want to train our dog’s brain and condition it to respond positively to the
training experience by giving the dog a reward, for the desired behaviour. For
example, the dog sits, he gets a reward, immediately after producing the desired
behavior; hence he will be happy to sit because it provides him with a positive
Below is a link, for Companion Animal Phycology, which outlines the seven
reasons to use rewards by training, included here with permission.